London-based consumer technology brand Nothing has been unveiled as the Title Sponsor of Royal Challengers Bengaluru (RCB) for the T20 Season 2026.
As India’s fastest-growing smartphone brand for seven out of the last eight quarters, Nothing will feature prominently across RCB’s match jerseys, digital platforms, stadium presence, and fan experiences.
The announcement comes as Nothing prepares to open its first flagship store in Bengaluru on February 14, 2026, reinforcing India’s central position in the brand’s global strategy and deepening its connection with cricket fans nationwide.
Nothing Strengthens Partnership With RCB Champions
Building on their collaboration from the previous season, Nothing has elevated its association with Royal Challengers Bengaluru by securing the strategic Title Sponsor position for 2026.
Akis Evangelidis, Co-founder & India President of Nothing, highlighted the natural synergy between the two brands: “RCB’s journey last season was unreal. It captured the emotion, hunger, and energy that define cricket in India. As the fastest growing smartphone brand in India, partnering with the champions as their Title Sponsor feels like the right next step for us.”
The technology brand’s decision follows RCB’s remarkable championship triumph in 2025, creating a powerful platform for Nothing to connect with millions of passionate cricket fans nationwide.
Strategic Investment in India’s Cricket Market
Rajesh Menon, Chief Operating Officer of Royal Challengers Bengaluru, welcomed the expanded partnership: “We’re delighted to welcome Nothing as our Title Sponsor. As one of the fastest-growing consumer tech brands, Nothing aligns naturally with RCB’s creative, next-gen ethos.”
As Title Sponsor, Nothing Smartphones will enjoy maximum visibility across multiple touchpoints throughout the season, including prime placement on match jerseys, comprehensive digital platform integration, prominent stadium branding, and enhanced fan engagement initiatives.
The brand’s upcoming flagship store in Bengaluru, scheduled to open on Valentine’s Day 2026, further demonstrates its long-term investment in the Indian market.
This community-focused approach, combined with an accessible design philosophy, positions Nothing strategically within India’s competitive smartphone landscape while leveraging cricket’s massive cultural influence.
