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ICC Cricket World Cup Club Programme

For the first time in 20 years, the ICC Men’s Cricket World Cup (2019 CWC) will be returning to England and Wales and with it – the promise of one of the most exciting cricketing summers in a generation.

Celebrating 2019 CWC

To mark this momentous occasion, the ICC and ECB have announced a Club Programme to celebrate the Cricket World Cup, with the aim to engage one million kids throughout the tournament.

The programme offers Clubs the opportunity to apply to become a Cricket World Cup Club, put on a family day to celebrate with their local community and engage a whole new audience through the excitement of the tournament.

How do the family day celebrations work and what will it involve?

Clubs are being asked to run children/family activities focused on one weekend (7-9 June 2019), helping to better connect themselves with the local community and engage a younger generation.

This could be anything, from kids’ coaching sessions, parent/child matches, or even a ‘Bring a Friend’ day.

Clubs who apply will have access to official marketing material to assist with the promotion of their event – with the aim of these family days to get more kids involved in the game and to help clubs showcase themselves to a wider audience.

World Cup Club Fund

Additionally, a Club Fund will see at least the first 2,000 ECB-affiliated clubs who register having the opportunity to receive a £1,000 grant to help digitise or upgrade catering facilities or assist them with their CWC 2019 family day.

Club Champion

All interested local cricket clubs are required to select a World Cup Club Champion – someone who is a prominent and active member of their club and will take ownership for entering their club’s application.

This individual will receive unique World Cup merchandise, opportunities to be part of the World Cup and much more!

How to apply

You can apply to be a World Cup Club by using the link below. The closing date for submitting completed applications is Friday, 1 March 2019.

Please note that by becoming a Cricket World Cup Club, this does not automatically mean your club has applied for the £1,000 Cricket World Cup Club Fund. This is a separate process for affiliated clubs only – please read all information in the guidance notes before submitting your application.

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