Gujarat Titans have strengthened their commercial portfolio for IPL 2026 by bringing the International Gemological Institute on board as their official certification partner.
The deal links one of the league’s biggest franchises with a globally known name in diamond and jewellery certification.
More importantly, it is a partnership built around trust, precision, and credibility, which both sides have made clear in their early messaging.
IGI Uses Cricket’s Reach to Explain Certification Value
For IGI, this partnership is about much more than branding on a team kit. The company wants to use the popularity of IPL cricket in India to improve awareness around diamond certification and help consumers better understand why independent verification matters in expensive jewellery purchases.
That message becomes easier to communicate when it is tied to a sport that already uses technology and review systems to build trust in decisions.
IGI has leaned into that idea by comparing its certification work with cricket’s DRS. Explaining the thought behind the campaign, IGI Global CEO Tehmasp Printer said, “Just as cricket relies on DRS to ensure every decision is accurate and beyond doubt, IGI brings that same standard of independent review to every diamond it certifies.” He added that “The 4Cs: Cut, Clarity, Carat, and Colour, form the foundation of our work, enabling transparency and trust.”
That comparison gives the partnership a clear narrative. IGI is not only trying to increase visibility during the season, but also trying to make certification easier for everyday buyers to understand. By using cricket as the bridge, the brand can speak to a much wider audience in a way that feels simple and relatable rather than overly technical.
Gujarat Titans Add Another Trust-Focused Brand to Their Portfolio
From Gujarat Titans’ side, the deal adds another strong name to a sponsorship lineup that already includes brands from multiple sectors. The franchise has continued to attract commercial interest, and this partnership fits neatly into that trend.
IGI will feature as an associate partner, with its branding placed on the Titans’ playing kit through the IPL 2026 season, giving it steady visibility across broadcast, digital, and on-ground platforms.
Gujarat Titans COO Colonel Arvinder Singh said the association reflects a shared approach. In his words, “At Gujarat Titans, we look to collaborate with partners who stand for trust, integrity and consistency in their domain.” He also noted, “For Gujarat Titans, this partnership further strengthens our endeavour to align with like-minded organisations, as we continue to build a purpose-driven and high-performance ecosystem around the team.”
Those remarks explain why the partnership makes sense beyond simple sponsorship value. Gujarat Titans are not just adding another logo to their shirt. They are building a brand mix around credibility, discipline, and long-term trust. For IGI, it is a chance to connect with Indian consumers at scale.
For Gujarat Titans, it is another step in building a strong and values-led commercial identity for IPL 2026.
